Marketing forum proffers online action for SMEs

With the aim of strengthening awareness of online marketing channels and enhancing the global market share of Vietnamese enterprises, Marketing Forum 2017 (VOMF 2017), organised by the Vietnam E-commerce Association (VECOM), are taking place in both Hanoi and Ho Chi Minh City, the country’s two e-commerce centres.

VOMF attracted numerous domestic enterprises

The event was held in Ho Chi Minh today and will take place in Hanoi on August 17, with the main topic of “Outstanding marketing trends.”

The forum will focus on affiliate marketing trends and search engine-, programmatic-, multichannel-, mobile-, social-, and content marketing. The forum is organised to support domestic enterprises by promoting their capacities and products via effective online marketing channels.

The event has drawn the participation of over 1,000 enterprises and organisations nationwide. Many recognised spokespersons from leading organisations and businesses in the industry have participated in the forum to share their expertise and guidelines in this field.

Vietnam e-Business Index 2017 reported by VECOM indicated that social networks surpassed search engines to become the most popular online advertising medium in 2016, as they were used by 47 per cent of businesses, while search engines and emails were used by 41 and 36 per cent, respectively.

In general, social networks were not only the most used channel but were also considered the most effective one. In addition, 46 per cent of businesses said social network advertising is highly effective, while 44 per cent are confident in search engines.

Nguyen Thanh Hung, chairman of VECOM, said at the event in Ho Chi Minh City, “The most effective way to do online business is to have a website and social media presence that work together to spread your message and foster relationships with the broadest range of target customers. Once your website and social media pages run together, you can leverage benefits across both. Your website can be the epicentre of all your brand communication, while your social media page can be used to engage and redirect customers back to your website.”

Nguyen Thanh Hung, chairman of VECOM, speaking at VOMF 2017 in Ho Chi Minh City

According to a business survey released by market research company RedShift Research and GoDaddy, the world’s largest domain name registrar, 59 per cent of businesses that own a website said their business grew since appearing online.

Another survey on online consumers also showed that 67 per cent of consumers shopped online on websites or mobile applications after checking reviews and comments from social media.

Unlike a social media page, a website reflects a brand in its design, user interface, and messaging. Thus, small and medium-sized enterprises (SMEs) can use a combination of both to connect with their target audience in order to stand out amidst the increasingly competitive environment.

Hoc Nguyen, director of P.A Vietnam, the largest domain provider in Vietnam, revealed, “Choosing the right domain name is the first step towards building a successful and credible online presence. There is a level of credibility awarded to the businesses using trusted domain extensions. For this reason, we advise businesses to choose .com for their websites because it is the trusted global standard for doing business online.”

Founded on June 25, 2007, VECOM is a non-governmental and non-profit organisation. VECOM’s members include corporations, organisations, and individuals who directly work in the e-commerce industry. VECOM operates all over Vietnam on a voluntary basis, for the purpose of gathering, uniting, cooperating, supporting, and protecting all members to develop e-commerce in Vietnam. 

By Trang Vu

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