Smartphone sales slip as top vendors consolidate market share

Nearly 41% of the handsets were smartphones which achieved the highest growth rate – 57% year on year, news website Saigon Times Online reported on March 11, citing a survey. Vo Le Tam Thanh, an analyst with IDC Vietnam, explained the soar in smartphone sales as a result of recent price cuts. He said the whole market’s growth was mainly boosted by the segment of low-end smartphones, adding that six of 10 smartphones sold in Vietnam were priced less than US$150. The sales of smartphones are expected to surpass that of feature phones this year, according to the news report. IDC’s survey also showed that Samsung was still the largest seller in Vietnam, even though its market share significantly shrank from 54% in 2012 to 26% last year. Microsoft Mobile, formerly known as Nokia, continued to grow with its share increasing to 24% from 16% in 2013. Danial Pang, senior research manager of IDC ASEAN, was quoted as saying that most of Microsoft Mobile’s products targeted the middle segment, while Apple and Samsung dominated the luxury segment. According to IDC, even though the sales of phablets in Vietnam were still lower than those of other products, local interest in phones with big screens clearly increased. The uptrend was attributed to the fact that the devices became cheaper, while allowing users to browse the Internet and play games better.... [read more]

Smartphones enjoyed the highest growth as shipments reached 11.6 million units, a year-on-year growth of 57%, and are expected to eclipse feature phones this year. "With smartphone prices rapidly declining, penetration rates have been increasing across the country," Vu Le Tam Thanh, senior market analyst, mobile devices, IDC Vietnam, said. "The low-cost segment has been the main driver, with six out of ten smart phones shipped to the country being budget models priced below US$150." Samsung remained king of the Vietnam smart phone market though its share has fallen considerably over the past few years — from 54% in 2012 to 26% in 2014. Nokia/Microsoft on the other hand continued to grow strongly, climbing to 24% in 2014 from 16% in 2013. "Microsoft continues to defy global trends with Vietnam, where the company has really established a stronghold within the region," Daniel Pang, senior research manager for client devices at IDC ASEAN, said. "However, most of their shipments are targeted towards budget consumers, as the lucrative premium segment is still dominated by Apple and Samsung." IDC also recorded an increase in smart phone shipment in the 5-5.5" screen size segment in the last quarter of 2014. "While the Vietnamese have been more resistant to the phablet craze compared to other markets, we continue to see growing interest in larger screen sizes," Thanh said. "This trend is helped by both declining prices and higher interest in internet browsing and mobile gaming on larger screen phones."... [read more]

Tablets, smart phones still sell well By Cong Sang - The Saigon Times Daily HCMC – The demand for tablet computers and smart phones in Vietnam is still growing at double-digit rate, sparking hope for the hi-tech product market despite the current trend of consumers tightening their purse strings. The purchasing for smart phones records growth rate of 10-15% at present. Several mobile retailers expected the growth of 20% in the next six months for products priced around VND3 million. However, the demand for high-grade smart phone tends to move flat, especially after the Lunar New Year holiday. Tran Quoc Trung, director of Mai Nguyen Mobile Technology Company, said the purchasing power in this segment only rose 3-5% against the pre-Tet period. Trung predicted the high-grade smart phone segment would continue stagnant growth in the coming time. As for tablet computers, Le Toan, head of the tablet and digital division at thegioididong.com, forecast further high growths in the next months as this kind of device has become more attractive to consumers for its convenience. Thegioididong.com before Tet organized an online order program for the tablet computer Asus Transformer Prime priced at VND16 million, with keyboard included, and over 200 orders were made after three weeks, Toan said. The mobile retailers said the products of Apple and Samsung are still the most popular in Vietnam. However, HTC and LG’s smart phones have recently become better-known. Trung of Mai Nguyen Co. predicted iPhone of Apple and the Samsung Galaxy line, notably Galaxy…... [read more]

Cellphone sales grow 13% Ha Van By Ha Van - The Saigon Times Daily A promotion girl shows a Samsung Galaxy S4 smartphone at a function in HCMC. According to IDC, Samsung still takes the lead in Vietnam’s cellphone market last year - PHOTO: HUNG LE HCMC – Vietnam consumed 28.7 million cellphones last year, a year-on-year increase of 13%, according to a quarterly survey on Asian-Pacific cellphone markets released by the market research firm IDC. According to IDC, smartphones recorded the highest growth rate of 57% with 11.6 million units sold in 2014. Total smartphone sales accounted for 41% of the domestic cellphone market last year and are expected to surpass the number of feature phones on the market this year. Vo Le Tam Thanh, market analyst at IDC Vietnam, said the pickup in smartphone sales nationwide last year resulted from the fast decline in prices in this segment. “Cheap smartphones are the major driver for fast growth. At present, 60% of smartphones distributed in Vietnam cost less than US$150 a unit,” he said. IDC said Samsung still took the lead in the local cellphone market although its market share plunged from 54% in 2012 to 26% last year. Meanwhile, Microsoft Mobile’s market share rose strongly, from 16% in 2013 to 24% last year. Daniel Pang, research director in charge of ASEAN region at IDC Asia & Pacific, said Microsoft Mobile mostly focuses on the common segment while Apple and Samsung are still dominating the luxury segment. The IDC…... [read more]

WASHINGTON: The epic patent clash between Apple and Samsung went before the Supreme Court on Tuesday (Oct 11), as the smartphone giants debated the value of design in a case that could set an important legal precedent. The highest US court began hearing arguments over damages the South Korean smartphone giant owes Apple for copying key design features of the iPhone. The case, coming with Samsung facing a fresh but unrelated crisis as it halted production of a flagship handset for safety reasons. revolves around a US$400 million award Samsung was ordered to pay. But more critical to industry observers is whether the justices uphold a legal standard which requires the forfeiture of all profits for violating a patent on a single component or feature. "A smartphone is smart because it contains hundreds of thousands of the technologies that make it work," Samsung attorney Kathleen Sullivan argued before the eight justices. "A single design patent on the portion of the appearance of a phone should not entitle the design-patent holder to all the profit on the entire phone." Apple lawyer Seth Waxman fired back that Samsung made a conscious decision to revive its fortunes by copying the iPhone. "A design is not a component, a design is applied to a thing," Waxman said. Waxman contended that Samsung's own documents showed that the South Korean giant acted to deal with "a crisis of design." "And the crisis of design was reflected, the documents show, in the telephone company saying, you have…... [read more]

VietNamNet Bridge - BKAV (Bach Khoa Anti-virus Center) attracted people’s attention launching BPhone with shocking statements and an impressive debut ceremony. On August 20, replying to a question on BPhone fanpage about the time to market the next version of BPhone – BPhone2 – the administrator said BPhone2 will be launched by the end of the year. BKAV, the manufacturer, ran a flashy media campaign to advertise first-generation BPhone. Its managers stated that BPhone was made of 800 different accessories with strong configuration and glistening appearance comparable with iPhone. Positioning BPhone as a high-end product, the manufacturer set very high prices – VND9.99 million for 16GB version, VND12.9 million for 64GB and VND20.2 million for 24K gold-inlaid 128 GB version – though BPhone was introduced as a ‘made-in Vietnam product’. With such price levels, BKAV joined the high-end market segment where it competes directly with Apple and Samsung. BKAV’s vice president Bach Thanh Le then said the firm, joining hands with Qualcomm Group, is working with mobile network operators to launch BPhone in the US and India.BKAV, the manufacturer, ran a flashy media campaign to advertise first-generation BPhone. Its managers stated that BPhone was made of 800 different accessories with strong configuration and glistening appearance comparable with iPhone. After one year, BPhone has fallen by 63 percent in price, while information about BPhone ‘has sunk like a stone’ in the market. Commenting about BPhone’ failure, Nguyen Ngoc Long, a social media blogger, said the problem was the quality which did…... [read more]

LG Electronics Inc unveiled a premium smartphone on Wednesday that the South Korean firm hopes will help revive its money-losing mobile business, a major revenue contributor and key customer for components suppliers in the LG group. LG announced its V20 just hours before rival Apple Inc is due to launch its latest iPhone. The V20 also comes about five months after LG launched its flagship G5, which fell short of expectations due to production problems and competition from Samsung Electronics Co Ltd's Galaxy S7 phones. The G5's disappointing performance pushed LG's mobile arm to its fifth consecutive quarterly operating loss in April-June. The division made up almost a quarter of LG's first-half revenue and buys parts from affiliates such as LG Display Co Ltd and LG Innotek Co Ltd. "We hope the V20 will be a turning point," LG mobile division chief Cho Juno said at a news conference. LG's new phone will face tough competition from Apple and Samsung, though the latter's recall of the newly launched Galaxy Note 7 may work in LG's favor. Cho said he was not sure whether the Note 7 recall would help the V20, but would not comment further on any competition including Samsung and Apple. The V20 offers a 5.7 inch display, metal body, replaceable battery and beefed-up audio capabilities with new chipsets and through a partnership with audio equipment maker Bang & Olufsen A/S. It also has improved photo and video capabilities through features such as dual rear cameras and reduced…... [read more]

VietNamNet Bridge - Sources all say that Nokia has been hurrying to employ and train workers to prepare for its return to Vietnam. Under an agreement signed between Nokia Technologies and HMD Global Oy, a newly set up business in Finland, HMD Global will develop and make products bearing the Nokia brand, from feature to smartphones and tablets. HMD stated it will spend more than $500 million within the next three years to support marketing activities to popularize Nokia products all over the globe. In Vietnam, zing.vn has quoted sources as reporting that Nokia has been quietly recruiting workers and carrying out training campaigns, preparing for the re-appearance in the market of two feature phone models to be launched by the end of the year and two Android smartphone models by early 2017. HMD stated it will spend more than $500 million within the next three years to support marketing activities to popularize Nokia products all over the globe. In fact, feature phones with the Nokia brand have never disappeared from Vietnam. Microsoft still keeps some models in the market. When Lumia 930, its last smartphone model, was marketed in Vietnam in 2014, some phones were no longer sold. In July, the representative of Microsoft which is now holding the right to exploit Nokia brand, will transfer the right to HMD Global. It had a meeting with FPT Trading, a large distributor in Vietnam. According to zing.vn, Microsoft’s feature phone factory in Bac Ninh province has fallen into the hands…... [read more]

Tech giant Samsung Electronics Co Ltd said on Friday it sued Huawei Technologies Co Ltd for patent infringements through multiple courts in China, escalating a legal conflict between the smartphone rivals. The suits mark the latest salvo in a fight between the world's No. 1 and No. 3 smartphone makers, who compete fiercely across the world in an industry that researcher IHS says is worth $332 billion this year. The South Korean firm sued Huawei in a Beijing court about two weeks ago for allegedly infringing six of its patents, a spokeswoman said. She did not elaborate on the types of patents or the other Chinese courts involved. "Despite our best efforts to resolve this matter amicably, it has regrettably become necessary to take legal action in order to defend our intellectual property," Samsung told Reuters in a statement. Shenzhen-based Huawei Technologies - also one of the world's largest telecom equipment manufacturers - said in a statement it had not received a "formal complaint" but would defend itself as necessary. "In the absence of a negotiated settlement, litigation is often an efficient way to resolve" intellectual property rights disputes, it said. Huawei sued Samsung in the United States and China in May, accusing its rival of infringement on patents for fourth-generation (4G) cellular communications technology, operating systems and user interface software. Chinese technology companies have often been on the receiving end of such lawsuits, so Huawei's U.S. litigation marked something of a reversal of roles reflecting its growing clout in…... [read more]

In the next few weeks, the world’s cheapest smartphone will meet the world’s fastest-growing smartphone market. In theory, at least. A little-known Indian company called Ringing Bells Pvt is set to start shipping the Freedom 251. The prototype touts a quad-core processor, a 4-inch screen and front and back cameras - at the astonishingly low price of 251 rupees (less than $4). While global brands Samsung Electronics Co. and Lenovo Group Ltd. sell devices for less than $100, the $4 smartphone is the one stirring up the internet-hungry, app-crazy hordes in a country where Apple Inc. has been unable to make a dent. With iPhones costing upwards of $700, Apple commands a mere 2 percent market share in a country where the World Bank puts the per capita income at $5,630. Brands can't make money even on $50 smartphones, so profiting from a $4 device is a ludicrous idea, say experts like Tarun Pathak, a senior analyst at Counterpoint Technology Market Research. While Micromax sells millions of cheap devices every month in smaller cities - it profits by taking advantage of economies of scale. Ringing Bells’ managing director Mohit Goel isn't counting on a profit from device sales, conceding that the company will lose hundreds of rupees on each unit, and is instead planning to recoup money through advertising and marketing deals. Goel has said the company is importing kits from Taiwan and assembling the phones in a factory in Haridwar near Delhi. While India has the world’s second-largest smartphone…... [read more]




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