Consumer spending surges on National Day holiday

Consumer spending surges on National Day holiday

Vu Yen

Consumers buy vegetables at a Co.opmarket supermarket in HCMC – PHOTO: VU YEN

HCMC – Sales at traditional wet markets and supermarkets soared during the three-day National Day holiday which ended on September 4.

Do Quoc Huy, marketing director of the Saigon Union of Trading Co-operatives (Saigon Co.op), the operator of the leading Co.op supermarket chain, said the number of shoppers at its supermarkets doubled during the holiday with revenue growing 40% versus normal days.

The best-selling items included fresh food and beverages while household utensils and clothes posted a slight increase in sales revenue.

Co.opmart supermarkets in HCMC reported lower sales growth than their peers in other provinces, Huy noted.

Ho Quoc Nguyen, public relations manager at Big C, said customer visits to its supermarkets edged up last weekend, with sales double normal days. Customers tended to buy fresh food, vegetables, fruit, beer and beverages.

Sales at Lotte Mart supermarkets were also two times higher than on normal days and 30% higher than in the year-ago period. Processed products, meat, seafood, beer and soft drinks helped buoy huge revenue, said public relations manager Doan Diep Binh.

On September 2 and 3, Lotte Mart and Emart supermarkets in Go Vap District attracted a large number of customers, especially catering services.

A representative of a supermarket said that during the holiday, average spending was VND600,000-700,000 (US$26.38-30.78) per customer, up from VND300,000-400,000 on normal days.

Vendors at Binh Trieu, Hiep Binh Phuoc wet markets in Thu Duc District and Can Cu market in Go Vap District said consumption rose 30-40% compared to normal weekends and 50% versus normal days.

Sales of fruits, vegetables and vegetarian food were stronger than seafood and meat on September 4.

Despite having no specific statistics, a representative of Hoc Mon wholesale market said vegetable and fruit sales were buoyed by higher demand for vegetarian food of consumers.



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