Mooncake output and prices higher than last year

Mooncake output and prices higher than last year

Vu Yen

HCMC – To prepare for this year’s Mid-Autumn Festival on the 15th of the eighth lunar month, which falls on October 4, local confectionary makers have launched mooncakes with output and prices higher than last year.

Phan Van Thien, deputy general director of Bibica Joint Stock Company, said his firm will market 60 types of mooncake totaling 600 tons, a year-on-year rise of 10%. Due to rising input and manpower costs, Bibica mooncake prices will inch up 3% to VND37,000-150,000 a cake.

Nguyen Anh Trung, deputy general director of Givral Bakery Company, said Givral will launch 550 tons of mooncake, up 20% over last year, with prices picking up around 5% because of the same reasons as Bibica’s. The company has already made 190 tons available.

Notably, Givral will bring its mooncakes to Laos and Cambodia for the first time. Trung said the company will sell 3,000-4,000 cakes with prices ranging from VND37,000 to VND150,000 each.

A source from Brodard Bakery in HCMC told the Daily that the company will launch one million cakes totaling 250 tons on the market, with prices 5% higher than the same period last year.

Huynh Cam Binh, marketing director of Dai Phat Group, said the company will turn out 500 tons of mooncake, up 35% year-on-year, on stronger demand. Its prices will also edge up 3% as employees are paid higher.

A source from Mondelez Kinh Do said the company will ship some kinds of mooncake to China and the United States.

Meanwhile, Mondelez will introduce 84 types of mooncake with many new flavors to suit different customer tastes. They will be sold at VND40,000-VND3.2 million each.

In addition to famous mooncake brands, homemade products have been selling well. For instance, Phan Thuy Trang, who advertises her mooncakes on her Facebook page, told the Daily that she has sold around 200 cakes of different kinds and has secured orders to provide 250 cakes. She looks to sell a total of 1,500-2,000 cakes with prices ranging from VND80,000 to VND125,000 each.

Besides local mooncakes, customers have begun paying special attention to Hong Kong and Malaysian products. Each box of eight cakes costs VND1 million to VND2 million.



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