‘Vietnam Night’ opens int’l tourism expo, impresses foreign tourism businesses

‘Vietnam Night’ – a gala dinner with the ‘Amazing Country’ theme – was the opening night for International Travel Expo HCM City 2017.

The night with significant performances impressed many foreign participants on September 6.

The gala dinner was a combination of modern and traditional Vietnam: colorful bright lights and traditional music that greatly impressed many international businesses from the tourist industry in the region.

The performances successfully sketched out the beauty of Vietnam with 54 ethnic groups, incredible scenarios, historical monuments, significant culture, and friendly people.

The gala dinner used the modern colorful lighting to put emphasis on traditional factors.

The night soon became a ‘light party’ full of colorful bright lights on the stage and cultural exposure to the world.

Participants had the chance to enjoy significant traditional performances from many parts of the country, including traditional operetta and folk music. It was almost as if they were brought to the central region of Vietnam through Hue’s court music, and stopped in the south of the country to enjoy southern folk songs.

The songs were performed in an auditorium with traditional musical instruments such as dan tranh (traditional zither), dan bau (traditional stringed instrument) and dan ty ba.

Some of the internationally well-known songs were also covered with the traditional instruments to excite the audience and show Vietnam’s willingness to integrate globally.

In the ao dai (traditional long gown) performance, four other countries participated to strengthen the bond between countries, and to show Vietnam’s hospitality.

The performance was named “Five Nations – One Destination” with the participation of Laos, Cambodia, Myanmar and Thailand.

During the night, Vietnam Airlines announced it had been evaluated as a four-star airline in December 2016.   

The gala night attracted over 300 tourism companies, 40 foreign journalists, and officials from four countries along the Mekong River: Laos, Cambodia, Myanmar and Thailand.

Moreover, representatives from the People’s Committee of Ho Chi Minh City and Minister of Culture, Sports and Tourism Nguyen Ngoc Thien also attended the event.

International Travel Expo HCM City 2017 (ITE HCMC 2017) is running from September 7 to 9 at the Saigon Exhibition and Convention Center (SECC) in District 7.  

The event is themed “Key to Tourism in Asia” and will host over 700 tourism companies in 300 booths from 18 countries and territories.

ITE HCMC 2017 is an important annual international tourism event in Vietnam organized by the Vietnam National Administration of Tourism (VNAT) and the Ho Chi Minh City Department of Tourism.

The event attracts many international and regional businesses as it is considered to be a chance for the firms to get together and discuss new trends, potentialities and developments of the industry.

ITE HCM City 2017 is the 13th edition of the annual event.

This year, the organizers aim at providing participants with inspiration to work together for more opportunities. 

In the upcoming days, there will be a great number of activities for businesses.

High-ranking tourism officials from five countries (Cambodia, Laos, Myanmar, Thailand and Vietnam) will join Ayeyawady-Chao Phraya-Mekong Economic Cooperation Strategy (ACMECS) to discuss potential cooperation.

A number of administrations and businesses will confer on the development of tourism forms like MICE (Meetings, Incentives, Conferences, and Events), or the development of potential tourism markets such as China, Germany and Italy.

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