Showing posts with label DC Cinematic Universe. Show all posts
Showing posts with label DC Cinematic Universe. Show all posts

'Batman v Superman: Dawn of Justice' Teaser: Yeah, I'm Excited!

*Click here if you haven't watched the Batman v Superman: Dawn of Justice video or if you just want to watch it yet again.*
We live in an era that's all about building the hype for a movie. No longer are exciting trailers simply an awesome surprise. Now, the arrival of a trailer is its own event, one that is built-up by announcing when it'll be available and then teased multiple times. If the movie's big enough, the trailer may receive multiple teasers -- videos that are basically very, very short sizzle reels -- before the full trailer is ours to watch. By the time a movie opens in theaters, so many moviegoers already have firm opinions about the movie. We should always go into a movie with an open mind, but when we've already seen so many trailers and clips and have strong opinions about the cast and crews' previous work, it's tough not to form at least a few opinions about the feature. You know, despite seeing all of these clips and moments totally out of context and hearing God knows how many rumors. So, as you can tell by this intro, I'm not the biggest fan of how trailers get so much hype. I get why studios do it -- they want to make sure their big movie is catching our attention -- but I guess I'm just old and grumpy; I miss seeing a trailer in a movie theater for the very first time. Anyway, I think the whole "teaser for a teaser trailer" method has been pretty ridiculous at times, but for Batman v Superman: Dawn of Justice, it's kind of silly just how excited I am about this simple 21 second teaser.
Let me begin with a disclaimer: I love Man of Steel. That means you're either going to disregard everything I'm about to type, or you'll be on a similar page. Man of Steel was such a polarizing movie, so it's understandable. Now, there's several reasons why I don't mind the fact DC and WB released a teaser for a trailer. Firstly, this is an enormous movie for them. Man of Steel technically marked the beginning of the DC Cinematic Universe, but this will be the one that expands it in a huge way. If people are going to stick around for what's to come, this movie really needs to win them over. Plus, it's the first time the Dark Knight and Superman will share the big screen! Secondly, they're building the hype for the movie's first trailer and we're talking about a movie that has been anticipated by many for quite some time now. Aside from the SDCC teaser (which wasn't released outside of the event... officially, that is), we've only seen pictures of actors in costume and a few other things. This is going to be the very first big trailer for this movie, so I'd say its arrival is worth promoting. Even if you're skeptical about the movie, odds are it at least has your attention. Thirdly, not only is this teasing the arrival of the debut trailer, but it's also promoting an upcoming fan event. (And yes, I was able to get tickets to it!) Unless you were at SDCC (or watched a low quality version of the video), you haven't seen any footage from the movie; just officially released pictures and maybe some set photos. So yeah, the release of the first trailer is, as Ron Burgundy would say, kind of a big deal.

Sometimes teasers for trailers show a little too much. They'll reveal glimpses of really cool shots in the trailer, and honestly, it kind of takes away from seeing those moments when the trailer does drop. The teaser for Batman v Superman: Dawn of Justice is beyond simple and I love it for that. We're talking about a movie that's a year away and no footage -- again, outside of SDCC -- has been officially released. So, instead of showing us a few jaw-droppers from the upcoming trailer, they build the hype in such a simplistic way. We don't even see the actors! Instead, we're treated to some Hans Zimmer music and we receive a look at the two iconic costumes. It's clearly saving the best moments for the trailer, as well as seeing the first footage of Ben Affleck in the signature costume. It's preparing us for what's to come without blatantly spoiling anything. For me, it's putting the word "teaser" to proper use. It's not revealing anything new; it just leaves me wanting more.
Will the first trailer live up to the hype? Maybe, maybe not. I'll attend the IMAX screening this Monday (and hopefully get a good seat!) and assuming this post isn't a total failure, I'll be sure to share my thoughts on the full trailer. In an era that's full of spoiling stuff well in advance, I'm really, really glad this teaser didn't show us any highlights from the upcoming trailer and instead attempted to get us excited in such a simple yet effective way. We live in a time that'll mark the debut of Batman and Superman sharing the big screen and this is the first official teaser for it. It doesn't give us a look at them in action or even a shot of the two heroes standing in the same room. Instead, it just reminds us we're about to get a whole lot of both of them and I'm legitimately thrilled. We're finally going to see Bruce Wayne, Clark Kent, and Wonder Woman in the same movie and it's going to expand the DC Cinematic Universe. I'd say this is an event that's worth teasing and promoting, wouldn't you?