Dcorp R-Keeper aims to bring local F&B up to speed

James Duong Nguyen, general director of Dcorp R-Keeper Vietnam, talked with VIR’s Van Thu about his thoughts on increasing tech uptake in the industry. Vietnam has seen an increasing number of restaurant chains in recent years. What is the role of technology in the development of these restaurant chains? Most people think that the restaurant business is a simple task and doesn’t require a high level of management. That can be true for family-run or small-scale businesses, say one or two outlets. However, once the business system expands to five or more outlets, the owners soon realise that without proper, effective management, it’s like stepping into the darkness. The use of technology to manage a restaurant helps it become the backbone of the business. Without it, actions will be delayed or flawed, and decisions will be inconsistent, not based on a reliable database. Moreover, the latest technological solutions on the mobile app help with manipulations for sales, ordering, customer interactions, speed, and overall better quality dining experiences. Could you share some advantages and challenges when expanding operations in Vietnam? Vietnam is a highly-populated country with a large young generation, which is a major advantage. However, most of the local restaurants are family-run or personally managed, they haven’t realised how significant technology is to ensuring a reasonable budget. At the same time, they’re also hiring low-wage employees, so they are not overly concerned with finding new ways to cut operating expenses and increase labour productivity. With rising expenses in Vietnam, companies…

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