H&M apologizes for racist ad, triggering protests in South Africa

Fashion group H&M apologized earlier this week for an advertisement featuring a black child modelling a sweatshirt with the slogan “coolest monkey in the jungle” and said it had removed it from all its marketing. The ad was widely criticized for being racist, including by Canadian pop star The Weeknd, who collaborated with H&M, the world’s second-largest clothing group, on two collections in 2017. He said he would not do so again after seeing the advertisement. “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…,” The Weeknd, whose real name is Abel Tesfaye, said in a tweet late on Monday. The word ‘monkey’ has long been used by some as a racial slur. Swedish H&M said in an emailed statement it fully understood and agreed with The Weeknd’s reaction to the image. “We are deeply sorry that the picture was taken, and we also regret the actual print,” it said, adding that it would now look into its internal practices to avoid similar situations in the future. Other celebrities criticizing the advertisement via social media included U.S. rap star Diddy and basketball star LeBron James.  Protests in Johannesburg Protesters angered by a “racist” H&M advertisement ransacked several of the Swedish fashion group’s South African stores on Saturday. The Economic Freedom Fighters (EFF) protesters targeted six H&M stores in the Gauteng province, where South Africa’s economic hub of Johannesburg is located, tearing down shop displays and throwing clothes around,… [Read full story]

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