Sabeco targets 50% market share this year

This was announced by Koh Poh Tiong, chairman of F&N—a member company of Thai Beverage Public Company Limited (ThaiBev)—at Sabeco’s meeting to summarise the business results of 2017 and the development plan for 2018. “Being the large shareholder of Sabeco, we will support the corporation to become the leading brewer in Vietnam. We will take Sabeco’s products into F&N’s distribution system in Vietnam and other countries, and simultaneously increase Sabeco’s beer sales in Singapore, Thailand, and Vietnam,” Tiong stated. With its experience and success in beer production, ThaiBev is considered sufficiently armed to realise the above targets. Notably, Sabeco alone owns 26 manufacturing plants, 10 trading subsidiaries, and 37 branches with 1,200 first-tier beer distributors nationwide. Meanwhile F&N, especially ThaiBev, is holding either large or controlling stakes in large-scale Vietnamese firms like Vinamilk, Metro Cash & Carry Vietnam, Phu Thai’s distribution system, as well as five-star Melia hotel. In 2017, Sabeco reported beer consumption at 1.727 billion litres and an increase of 11% in revenue. The corporation’s pre-tax profit was VND5.84 trillion (US$257.2 million), coming from holding 40% of the beer market. According to experts, in 2018, Sabeco only needs to rearrange its management board and governance methods towards transparency to acquire 1.5 times as much profit than it had in 2017. Contrary to Sabeco’s positive business results and hefty targets, Hanoi Beer, Alcohol and Beverage Corporation (Habeco), reported bleak business in 2017. Notably, last year, Habeco only produced 675.7 million litres of beer with a pre-tax profit of VND952 billion… [Read full story]


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