Sabeco unveiled upcoming plan after US$4.8 billion acquisition deal

The Hanoitimes – Saigon Beer Alcohol Beverage (Sabeco), the country’s largest brewer, aims to increase its domestic market share from the current level of 40% to 50%, thanks to the retail network of Thaibev. Sabeco held the company’s first meeting on January 12 after the acquisition deal worth US$4.8 billion of Thaibev. For the first time, senior officials from Thaibev have given speech before Sabeco’s staffs.    Sabeco currently has nearly 40% of Vietnam’s market. As such, Thaibev’s representatives set the target for Sabeco to increase its domestic market share from approx. 40% to 50%, thanks to Thaibev’s retail network. Thaibev is the leading company of the TCC Holdings under the ownership of Thai billionaire Charoen Sirivadhanabhakdi.  In the coming time, Sabeco’s products will be distributed across Vietnam through retail network consisting of super markets and convenience stores owned by TCC Holdings, said Mr. Koh Poh Tiong, Chairman of Board of Fraser & Neave, a subsidiary of TCC Holdings.  Sabeco will then expand its production under Thaibev’s support for products such as soft drinks and alcohol beverages, Mr. Koh pledged. Outside the Vietnam’s market, Sabeco’s products will then be marketed to Thailand and Singapore through network of hotels under the management of TCC Holdings.  The company is expected to hold the shareholders’ meeting in upcoming month to vote for a new board of directors. With the holding of 53% Sabeco shares, TCC Holdings does not hide its ambition in increasing the number of directors for a board from current 4… [Read full story]


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