Supermarkets develop own brands

From the many cooking oils on a shelf at Co.opmart Dinh Tien Hoang supermarket, Nguyen Thanh Truc of District 1 has picked a 2l bottle of Co.opmart soya cooking oil. “I started using this cooking oil a few months ago, and saw its quality was ok while its price is good compared to other products,” she says. In her trolley are also some other Co.opmart-label products such as box tissues and a floor cleaning liquid. A research by Kantar Worldpanel Vietnam showed that 39 per cent of Vietnamese shoppers at modern outlets prefer private-label products. The top 10 common products are toilet paper, box tissues, table napkins, loose leaf teas, floor cleaners, liquid detergents, frozen foods, dishwashing liquids, detergent powders and cooking oils, it said. According to industry experts, the development of private-label products is an inevitable trend. Developing such products benefits consumers, retailers and manufacturers, they said. Consumers can get quality products at lower prices, retailers can offer more choices and thus retain customers, while manufacturers earn more from making these products. After developing private labels since 2007, Saigon Co.op, the country’s leading retailer, now has nearly 3,000 products, including essential products, household utensils, students’ uniforms, office fashion, rice paper and others. Development potential Vo Hoang Anh, private-label director at Saigon Co.op, said: “There is huge potential for private-label development in Viet Nam. Consumers are growing fond of private-label products since they are quality products at good prices.” Through development of private-label products, Saigon Co.op wants to attract and… [Read full story]


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