From the many cooking oils on a shelf at Co.opmart Dinh Tien Hoang supermarket, Nguyen Thanh Truc of District 1 has picked a 2l bottle of Co.opmart soya cooking oil. “I started using this cooking oil a few months ago, and saw its quality was ok while its price is good compared to other products,” she says. In her trolley are also some other Co.opmart-label products such as box tissues and a floor cleaning liquid. A research by Kantar Worldpanel Vietnam showed that 39 per cent of Vietnamese shoppers at modern outlets prefer private-label products. The top 10 common products are toilet paper, box tissues, table napkins, loose leaf teas, floor cleaners, liquid detergents, frozen foods, dishwashing liquids, detergent powders and cooking oils, it said. According to industry experts, the development of private-label products is an inevitable trend. Developing such products benefits consumers, retailers and manufacturers, they said. Consumers can get quality products at lower prices, retailers can offer more choices and thus retain customers, while manufacturers earn more from making these products. After developing private labels since 2007, Saigon Co.op, the country’s leading retailer, now has nearly 3,000 products, including essential products, household utensils, students’ uniforms, office fashion, rice paper and others. Development potential Vo Hoang Anh, private-label director at Saigon Co.op, said: “There is huge potential for private-label development in Viet Nam. Consumers are growing fond of private-label products since they are quality products at good prices.” Through development of private-label products, Saigon Co.op wants to attract and… [Read full story]
Viet Nam is among the largest exporters of footwear, coffee, and seafood and a leading exporter of many other products like rice, pepper, cashew, but almost no EU consumer knows they are using products from Viet Nam.— Photo thesaigontime HCM CITY (VNS)— Vietnamese businesses must focus more on developing brands to become competitive both at home and abroad, a seminar heard in HCM City last Friday.Economist Le Dang Doanh said Vietnamese firms are still very poor at building brands, adding that a recent survey showed that less than a third of the country's agricultural exporters have strategies for building brands.Though…... [read more]
(VEN) - The Chumomray Co., Ltd. has continuously grown and actively captured the market to gradually affirm its brand after five years of construction and development. The company has achieved higher profit values in business, improved waste land, created jobs for local workers and cooperated with Kon Tum Province to bring a prosperous life for many Central Highland ethnic border villages. The Chumomray has asserted the right and sustainable direction in each period in line with the trend of the market movement and the economy. Chumomray Company Limited managing director Truong Minh Tien said the company planted 2,500 hectares and…... [read more]
(VEN) - People who have visited Phu Yen and enjoyed the pork meat rolled with Hoa Da rice cake cannot forget its delicious taste. Phu Yen has a number of rice cake making villages. However, tour guides recommend tourists to enjoy the rice cakes made in Hoa Da Village. Like other people in Phu Yen, the Hoa Da people in An My Commune, Tuy An District live amongst their paddy fields. Thanks to this plant, their rice cake making has been passed down through the generations. Hoa Da Village produces many types of rice cakes. But the most famous are…... [read more]
Speaking at the event, which was part of the 2015 National Brand Programme, deputy head of the agency Do Kim Lang stressed that brand names are among the important factors contributing to maintaining and expanding domestic and foreign markets for enterprises, improving commercial civilisation and preventing negative competition.Enhancing brand names will help businesses increase their competitiveness and gain a firm foothold on the market, he added.The National Brand Programme, approved by the Prime Minister in 2003, has been held biennially since 2008 to build Vietnam into a nation recognised for its high-quality products and services. Last year, 63 businesses were…... [read more]
In the context of integration and globalisation of the economy today, caring for physical and spiritual life of workers, creating a green and clean environment and protecting natural resources is what the whole society expects businesses and enterprises to do. On the occasion of the "Corporate Social Responsibility Award 2012" (CSR Award 2012), Vietnam Business Forum had an interview with Ms Tran Thi Canh, Deputy General Director of Indochina Resort Limited Company. Tran Trang reports. Can you share some of your experience when participating in the CSR Award 2012? First of all, I would like to thank the Vietnam Chamber…... [read more]
