Increasing affluence drives VN cruise market

The Sapphire Princess cruise docks at Bà Rịa Vũng Tàu port to welcome Vietnamese travellers. – File Photo Cruise travel is growing rapidly in Viet Nam due to the country’s increasing affluence, experts said. According to Cruise Line International Association, the rise in demand for cruises is the largest in Asia, rising by 126 per cent between 2012 to 2016 to 4,100 passengers. Experts attributed the growing demand to the most rapidly growing middle class population in Southeast Asia. A report from the Boston Consulting Group said the middle and affluent classes in Viet Nam would double to 33 million, or a third of the population, by 2020. Talking about the potential of the Vietnamese market, Princess Cruises, a premium cruise line, said, “With the rise of the middle class, the demand for holidays abroad will also increase among Vietnamese opting for cruise travel to destinations such as Europe and around Asia.” The company told Viet Nam News that last year its vessels visited Viet Nam 22 times, berthing in the Phu My, Nha Trang, Cai Lan and Da Nang ports with 58,000 visitors. Seeing the potential of the market, the company this year plans 31 voyages to Viet Nam this year with over 80,000 guests. “Viet Nam has become an increasingly popular destination for our guests from the US, Australia, and Europe as well as Asian countries, and cruising is one of the best ways to explore this magnificent part of the world,” Farriek Tawfik, director for Southeast Asia,… [Read full story]


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