Into the game

“I’m very happy McDonald’s has finally opened a restaurant in Hanoi, and my kids were so excited they woke up at 6.30,” said Ms. Lana Shipley, a-34-year-old American.  Three years after opening its first restaurant in the country, in Ho Chi Minh City, McDonald’s is now ready to offer northern customers its delicious menu of signature items. The Hanoi outlet is at 2 Hang Bai Street, Hoan Kiem district, overlooking the fabled Hoan Kiem Lake. Covering an area of more than 400 sq m, its décor features images of the capital’s rich culture.  More than 100 staff are on hand and there is seating for nearly 200 customers. The area with a full view of Hoan Kiem Lake is a great spot to enjoy McDonald’s while watching the world go by down below. McDonald’s has an annual lease on the location, which also houses the headquarters of the Hanoi Pharmaceutical and Medical Equipment Import – Export Joint Stock Company (Hapharco).  The space McDonald’s occupies was previously leased by Hapharco to a coffee shop. Mr. Nguyen Huy Thinh, Managing Director of McDonald’s Vietnam, told VET that preparations to open its first restaurant in Hanoi took than a year after the site was secured. “Finding a location was one of the key reasons McDonald’s arrived late in Hanoi,” he explained. Location, location, location McDonald’s opened its first outlet in Ho Chi Minh City in 2014 and earned around VND1.5 billion (US$71,130) in revenue in its first two days. It also adopted an… [Read full story]


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