Regaining market share Because she suffers from alopecia, Pham Linh Dan, a 30-year-old copywriter living in Hanoi, has decided to only use shampoos made of natural ingredients for her hair. Her favourite shampoo is Italian Nashi, an organic mix made with Argan and linseed oil. Dan prefers not only shampoos, but many other daily products made with natural ingredients such as face lotions, sun screen, foundation, eye shadow, or perfume. Dan has also bought natural items like talcum powder, shampoo, and body lotion for her two-year-old daughter. “Natural ingredients ensure that there are no side effects such as skin allergies for users. Therefore, their prices are often 20-30% higher than those of conventional products that might carry harmful substances,” said Dan, adding that she has now gotten into the habit of finding out information about the components of products. According to Huynh Bich Tram, deputy director of market research firm Nielsen Vietnam, a recent survey by the company on the natural cosmetics market in six countries in the Asia Pacific region-including Vietnam-showed that 88% of Vietnamese consumers would buy new and improved products for personal use, including high-grade product lines using natural ingredients. This is the highest score in the region. Figures show that Vietnamese spend an average US$4 per capita per year on cosmetics. However, Vietnamese women alone spend an average VND140,000 (US$6.3) on cosmetics a month, mainly chosen through two advisory channels, namely from friends (70%) and from websites (58%). The total value of cosmetics imported into Vietnam… [Read full story]
VietNamNet Bridge – Tra Que Village in Hoi An City is becoming a destination for its farm tours through vegetable gardens. The village is now known as a producer of essential natural oils derived from herbs for the cosmetic industry. Hoai Nam reports. Country living: Farmers grow onions at a farm in Tra Que Village, which hosts farming and rural lifestyle tours for visitors. — VNS Photos Cong Thanh Nguyen Kim Bay, 48, a farmer in Tra Que Village, located 2km from Hoi An Town, could earn only a little money from his four-member family’s 400sq.m vegetable garden. He earned…... [read more]
A report on the cosmetics market released by Kantar Worldpanel shows that 80% of urbanites buy at least one beauty care product a year, with one-fourth of consumer spending on personal care items reserved for beauty care products.
Oriflame, the brand from Sweden, reported a growth rate of 18%. L’Occitane doesn’t make public its revenue, but the presence of its products at nearly all shopping malls show its prosperity.
Multinational conglomerates with factories in Vietnam such as Unilever, Kao and P&G have been thriving with products made of natural…... [read more]
According to the Chemical Cosmetic Association in Ho Chi Minh City, 430 cosmetic brands operate in the country, of which 90 percent are well-known foreign brands. Comparatively, only a few Vietnamese cosmetic brand names are visible in the market, such as Saigon Cosmetics, My Hao Chemical Cosmetics and Thorakao of the Lan Hao Company. The cosmetic industry in the country has high development and growth potential with an average turnover of US$150 million a year and an annual sale increase of 30 percent. However, Vietnamese cosmetic brands only satisfy a cheaper market segment currently, while income of people is increasing…... [read more]
A Gift Of Mother Nature Compiled by the Weekly Honey has long been used as food as well as a medicine to cure many illnesses Honey is a sweet food made by bees using nectar from flowers. It is created by bees as a food source for use in cold weather or when fresh food sources are scarce. Honey is a precious gift of the nature. Studies show that intake of honey can help boost health and prevent fatigue thanks to its abundant amino acids, protein, vitamins, minerals, sugars and other compounds. Honey is good for those suffering from asthenia…... [read more]
Most people suffer from dry skin, particularly at certain times of the year. Yet there is much to be said for vibrant, healthy skin and the extent to which exuberant skin adds to a person's overall beauty. It's not easy to keep skin moisturised. This explains the burgeoning sales of moisturising soaps and lotions. People also eat skin-friendly fruit and vegetables, drink the recommended eight glasses of water a day and even avoid hot water baths that can lift away the skin's natural moisture content. Ultimately, however, air quality is a crucial factor; a factor not recognised by enough people.…... [read more]
