Raging competition on e-commerce market promises to heat further up

A competitive market After a long time of negotiations, JD.com, a large Chinese retailer, announced pouring VND1 trillion (US$44 million) in Tiki.vn to become the domestic firm’s largest shareholder. This amount may be turned to human resources training and optimising logistics to and from its warehouses as well as to conduct a study on promoting the Tikinow service, which is Tiki’s fastest click-to-delivery service. This is expected to bring Tiki.vn back to the e-commerce race in Vietnam. Although Tiki and JD have not announced the coming strategies yet, Tiki has just opened up its marketplace, and working hard to attract sellers to their platform as well as promote delivery within two hours of placing an order. Meanwhile, Shopee has been developing fast in Vietnam after the first year of operation. A report from iPrice Group, a market research company, announced that the shopping application of Shopee Vietnam has surpassed Lazada Vietnam in the third and fourth quarter of 2017. Tran Tuan Anh, Shopee’s CEO, said that the company will maintain its delivery policy, and will still not charge commission for each successful order in the coming time. “We do not intend to cancel these support policies yet,” he said. Lazada, on the other hand, has adjusted personal orders to stay in the competition against Shopee Vietnam. The latest move of Lazada Vietnam was to reduce commission by 50% and offer free delivery during the two largest shopping occasions at the end of the year. Some domestic e-commerce brands, such as… [Read full story]

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