​Vietnam U23 star goalie hit with image rights scandal

The goalkeeper of Vietnam’s U23 football team, the country’s heroes after a historic run at the Asian football championship, has allegedly contracted with a local PR firm to sell the rights to his likeness for commercial purposes, upsetting his club, which already owns his personality rights. Bui Tien Dung was one of the biggest stars emerging after Vietnam’s second place finish at the 2018 AFC U23 Championship late last month thanks to both his talent and his looks. The goalie now has 2.6 million followers on his verified Facebook account, a surge from only a few hundred thousand before the competition in China, where Vietnam lost 1-2 to Uzbekistan in extra time in a memorable snowy finale. On Wednesday, a photo surfaced on Facebook of a price list issued by a local PR company to have Dung appear in ads and publicity campaigns. The company claims to have signed a contract with Dung to exploit his likeness. The ‘ad rate sheet’ of Bui Tien Dung is seen in this screenshot shared on Facebook. Image rights, or personality rights, refer to the privilege of using someone’s image, name, voice, signature, or any other unique characteristics, for commercial purposes. Athletes and celebrities can sign away their image rights through sponsorship and endorsement deals in order to leverage maximum value from their likeness. According to the Facebook photo, advertisers must pay US$10,000 for the goalkeeper to attend an event or a photo shoot. The prices to have him mention a brand in a… [Read full story]


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